In today’s episode we interviewed the freelance graphic designer, Sara Norrbom.
View video format further down.
Who are you and what do you do?
My name is Sara Norrbom and I’m working as a graphic designer focusing on branding.
This includes a lot of graphic identities and everything to create a visual consistency.
What’s the best thing about graphic design
The best thing about graphic design is helping companies communicate what they believe in. Also figuring out their brand langugage, both visually and in other communications, to create that consistency.
What separates you as a graphic designer?
What separates me from other graphic designers are my strategic approach to branding. I deep dive into what the brand stand for in a strategic way before I create something visual out of it. The strategic brandprocess is always a part of my work which makes the design more efficient and on point.
Is there a project you’re extra proud of?
A project I’m especially proud of was for a company making granolas and finished gluten-free baking mixes. I created the package design for those products and I really got to interpret the personality of the company within the design.
How did you find out about Gigway?
A friend of mine recommended me to apply for a gig.
I then joined the Gigway community. I think Gigway is a good platform for finding gigs and also meeting other people working in the same way.
Thank you Sara for the interview and we are excited to follow your freelancing journey as a graphic designer!
Sara’s website
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